Branding, Logo and Visual Identity Design
Chisel Design approaches branding with the belief that in today’s digitally-driven world, brands must recognize their customers as users, not just passive consumers of media. We extend the traditional brand framework of mission, vision and beliefs to include a brand’s capability: what the brand enables users to achieve and the problems your brand solves.
Our branding capabilities include developing brand identities that comprises naming, logo design, voice definition, brand guidelines (print and digital), and branded collateral. When put together, these individual parts produce a powerfully cohesive brand presence, with the consistency of design standards and speed to market. We think about a brand as an ecosystem that a business uses to effortlessly interact with their audiences.
User Experience Design
Chisel Design was founded on the idea that great design can change the way consumers and brands interact with each other. We focus on user experience, and continue to lead brands in breakthroughs with experience design by delivering measurable value to both users and to businesses.
We apply modern approaches that leverage brainstorming, wireframing, prototyping, ongoing usability testing, and an iterative development process aimed at bridging the gap between the digital experiences of users and their physical ones. Our user experience strategy and product development put the context, expectations, and decision-making processes of users at the center of every solution.
Chisel Design continues to recognize print as playing an integral role as the physical extension to your brand. In our growing digital world, the role of print has changed for most businesses, however, it continues to be something that people enjoy physically experiencing. It creates a connection to the physical world and engages the senses with sight, sound, touch, and even smell to deliver your brands message.
Our approach with print design extends beyond page design to account for both message and audience, taking into account format, dimensions, and paper stocks to ultimately produce work that customers thoroughly enjoy. To us, print is a medium that leaves an enduring impression on people, helping them to embrace your message and endear your brand.
Product and Mobile App Design
Chisel Designs concept, design, and create mid-to-hi-fidelity mobile and desktop applications. We identify and address potential gaps within concepts to ensure the visual quality, user interaction, and the overall user experience is coherent, highly functional, and meet business goals. Additionally, we can partner with you in order to discover untapped potential within your existing product line or future roadmaps.
When you use an app or product Chisel Design has created, you get the sense that every aspect has been thoroughly designed to the last detail. Our non-stop dedication seeks to refine function so that extraneous aspects have been removed, allowing users to remain focused and accomplish their tasks with ease and joy.
Chisel Design create branded iconography that simultaneously leverages your brands essence and effortlessly communicates with users. We design icons and icon libraries that are consistently and uniquely crafted to integrate seamlessly with your brand, while containing qualities that establish them as a unified family. Our goal is simple: design to engage users and simplify interaction.
Our approach begins with understanding your brand, how and where the icons will be used, and what they intend to communication. Using a variety of methods to draw the individual icons, we ultimately deliver icons that are relevant, creative, and communicate easily with users.
- Website Design
- User Experience (UX, UI, IxD)
- Mobile App Design
- Web Development
- App Prototyping
- Logo + Identity Design
- Brand Identity Systems
- Brand Refresh Audits
- Marketing & Communication Strategy
- Brand Guideline Design
- Creative + Art Direction
- Package + Label Design
- Marketing Materials
- Trade Show + Event Design
- Environmental Graphics
- Posters + Mood Boards
- Magazines, Booklets + Brochures