The idea that really good design positively effects the way consumers and brands interact is foundational to our approach at every stage.
The Unified Brand Experience
Chisel Design collaborates closely with our clients to provide a refined design experience that helps solve difficult problems and help them discover what their customers truly need. We then work to deliver a “one experience” brand message for all of a company’s products, services, and campaigns by placing the customer (user) at the focal-point of our work, effectively creating a seamless experience across digital and physical touchpoints.
Unified branding aligns all branding and marketing strategies within the organization to produce positive experiences for your customers. It effectively creates seamless consistency across channels, including design, voice, and communication.
Chisel Design is process driven with the mindset that a hands-on, user-centric approach to problem solving can help lead to innovation and further build a competitive advantage. Its a tool we use to help companies think differently about solving problems and apply strategic thinking.
Our goal is to understand the true needs of your users and how our solution is going to apply to their world. A key aspect of the process is to focus on the problem at hand before we begin to consider the broad range of possible solutions because it helps us discover precisely what users need. The benefits of design thinking produces collaboration, builds trust, and creates tangible design artifacts, some of which we might consider later.
Partners in Design
Chisel Design partners with you in design so that we can help discover additional opportunities, discover gaps in product and service offerings, and work together to offer more unified product offerings.
We believe that successful design outcomes require intentional beginnings, consistent work throughout, and rigorous maintenance following delivery. All of which are character qualities we’re happy to exhibit.
We’re intentional and work to better discern the needs or your organization, help you frame the problems, understand your consumers, and serve to identify ways forward.
Think of us as an equal partnership.
Our Design Process
Chisel Design approaches each project with a proven yet flexible formula: Plan, Design, Build. Each project is unique and may require differing levels of execution and each stage. Our goal is to think before acting and work to ensure open communication at every stage.
The Plan Design Build process could be further characterized as 1) empathize with users and understand their needs, 2) define the problem, 3) ideate possible solutions to the problem, 4) create prototypes or designs, 5) test the designs so that people can respond to them, 6) make necessary iterations, 7) implement or launch into the real world, and finally, 8) measure the results against your initial business goals or pre-established metrics.
We also think measuring the results of our work is meaningful to our agency, but more importantly to our clients. It’s just another way we help companies succeed and find value to their investment in design.
We think design should consider the entirety of an experience, and work hard to become a complete solution.
- Website Design
- User Experience (UX, UI, IxD)
- Mobile App Design
- Web Development
- App Prototyping
- Logo + Identity Design
- Brand Identity Systems
- Brand Refresh Audits
- Marketing & Communication Strategy
- Brand Guideline Design
- Creative + Art Direction
- Package + Label Design
- Marketing Materials
- Trade Show + Event Design
- Environmental Graphics
- Posters + Mood Boards
- Magazines, Booklets + Brochures