Beason Homes.
Elevating a home design and build brand to be a stand out for quality, and communicate a distinctive experience.
About the Client
Beason Homes is a premiere custom home builder in Lake Norman, North Carolina. In business for over 15 years, they provide superior architectural design, detail, and refined craftsmanship in order to create awe-inspiring family living spaces.
The Challenge
When we first spoke with Beason, the first thing they mentioned was that they have a number of amazing projects they’ve built, but they didn’t have a way to showcase them. Their existing website was intended to solve that problem, but instead had become convoluted with mixed messaging, imagery, and functionality. They had also been struggling with how to pre-qualify buyers and become known for the quality they put into every construction project. This direction was effectively causing their brand to dwindle and erode in an extremely competitive market—something they couldn’t allow to happen.
Our goal was to change all of that by providing them with both a logical and creative design strategy aimed at clear market differentiation and winning prospective buyers looking for a custom home builder.
User Experience Wireframe Designs
The second challenge we faced was to create an intuitive information architecture (IA) and user experience (UX) that would help potential customers: 1) understand who Beason Homes is and what they offer, 2) get a glimpse of the quality they provide, and 3) make the decision to purchase a house custom built to meet their needs.
Visual Designs and Website Development
The final challenge we encountered was the need to showcase their architectural design and details integrated in to every home through imagery, color and texture was an extremely high priority. We solved that problem by organizing the projects and calling out details using their own imagery.
The effects that our brand building, user experience and design strategy had on their business.
The immediate challenge we faced was brand-building, a problem we solved by conducting several client interviews, which gave us insight on how we could tell a better story.
That enabled us to communicate their experience, passion, and professionalism while also exhibiting the value customers actually receive.
Ultimately, our work has helped Beason Homes do a much better job of meeting customer expectations as an amazing home design and builder. Since we launched their website, they became better equipped at pre-qualifying prospective home builders, have had more engaging conversations with their customers, and have been busy building homes and expanding their business.