Baking elegance into a delectable brand design story.
How our branding efforts helped this cottage brand grow and get recognized.
Two Bites Desserts is a small bakery and confectioner business that creates beautiful desserts that are truly unique and special.
We needed a way to create a brand that could come to life and become just as engaging and expressive as the personality baking the desserts. Wended to build a foundation from the ground up, and began articulating the company, their mission and purpose, along with tone and voice. Another aspect to the project involved creating a design plan for success going forward with distinctive photography, typography, and color.
The Signature Logotype
The logo we created for Two Bites was to be a simple, to the point; a personalized signature that expesses their creativity and personality, while at the simultaneously communicating one of their deepest values, as their desserts are “The Ultimate Dessert Experience.” TM
Being Specific Helps Increase Sales
When we asked questions about their mission and what they value, it caused them to get very specific in their responses. When we get specific about a brand, it clearly defines who you are and why you exist in the business world.
“Up to this point, our sales had become somewhat stagnet and the brand itself felt tired. We wanted to create something that stood out, was visually engaging, and felt authentic. We wanted to be something that people would feel excited by and truly enjoy. In order to get there, we had to be presice in our communication, and the results are just stunning.”
The results are that the brand was entirely rejuvenated because the owner openly expressed who they are as a company, what they value, and what they represent to consumers.