Team Builder Search.
Refreshing a trusted digital-first recruiting agency.
How our branding, visual identity, user experience, and website design efforts helped this brand grow.
TeamBuilder Search has been a trusted digital-first marketing leadership recruiting agency in Columbus, Ohio since 2008. Their focus is primarily on working with agencies, emerging and high-growth brands, legacy brands, and mid-size businesses to Fortune 10 Companies. They exist to help their clients outperform the competition through better, faster talent acquisition while helping candidates elevate their careers in a variety of digital marketing focused fields.
The Challenge
The client came to us facing problems they were struggling to solve and needed our help identifying what direction to take and how to get there. They had been working on a new website, but felt it was sorely lacking visual interest, and didn’t know why their communication wasn’t readily apparent.
We went to work on a number of branding and design strategies to change all of that:
- Identify and accentuate brand values to make deeper audience connections.
- Update the logo and color palette so that it better identifies them.
- Identify areas to clearly communicate business offerings and process.
- Practically demonstrate authenticity and thought leadership.
- Design a visual and interactive website that significantly reinforced the experience they wanted their audience to experience.
Our goal was to thoroughly enliven the website by reflecting their brand values, how they do business, and how they communicate and interact with people.
The effects that our branding and user-centered design strategies had on their business.
The overarching results of their updated brand and visual design has taken them to an entirely new level of authenticity and audience engagement. The updated color palette better communicates their digital expertise and clearly identifies their company with noticeable vibrance and a desire to have a conversation with people.
Overall, the new design and communication strategy has increased audience engagement and revitalized how their clients perceive them, helping them better differentiate as an authoritative source for digital marketing talent.
