Designing internal marketing materials to promote a wildly talented User Experience team.
About the Client
OCLC is a global library organization that provides shared technology services, original research, and community programs for its membership and the library community at large.
One group in their business is the User Experience team helping to lead research and design efforts across the organization.
The challenge we faced were twofold: first, create a mechanism to build awareness of their groups’ capabilities; and second, design a visually engaging way to present their research findings to management teams.
Overcoming these obstacles means greater awareness company-wide, which ultimately provides them a more hands-on role for software projects and product design to have better outcomes. Having better outcomes means that everyone involved, including developers, project owners, and especially the people using the products, will have a significantly better experience.