Showing compassion.
Radiating hope.

Catholic Charities of NYC Find Help App Campaign

Services: Art Direction, Creative Direction, Design Strategy, Digital, Photo Direction, Print, Social Media, Website

In a partnership with Dark City Digital, we worked with Catholic Charities of New York City (CCNY) to design a campaign around their new Find Help app. 

The campaign was designed to visually communicate their compassion and hope they have for the many people and communities of New York City. For this project, we created banner stands and posters, created numerous social media posts and cards, and designed a responsive landing page and app interstitial pages that appeared on their website.

The Find Help app offers users access to Catholic Charities’ vast network, including contact information and maps for all resources. If there is not an appropriate Catholic Charities program or site available, the app will direct users to other resources that can help address their needs. Highlighting four key service areas, Catholic Charities’ app helps users find food and housing, locate substance abuse and recovery centers, and request assistance with immigration issues.

Catholic Charities Find Help Campaign Visual Strategy Cover
Catholic Charities Experience Book
Catholic Charities Find Help Campaign Visual Strategy
Catholic Charities Find Help Campaign Visual Strategy
Catholic Charities Find Help Campaign Cover

Kicking off the campaign, we set out to articulate and establish a visual direction to the campaign based upon CCNY’s own vision for their organization and their mission statement to carry out that vision, something they never had for the branding. After establishing the visual direction to build consistency across a multi-channel campaign, we made sure that it would echo their own sentiments about the people and the communities around them. Our overarching focus was firmly on communicating solutions and illustrating hope to people in need.

Print Specs: full-color digital, 11″ x8.5″, Neenah 100 lb. cover / 100 lb. text, saddle stitched

 
Catholic Charities Find Help App Campaign Bannerstand
Catholic Charities Find Help Poster
Catholic Charities Find Help Resturant Poster
Catholic Charities Find Help Subway Poster

The print-portion of the campaign specifically targeted family, friends and social workers that they could easily Find Help for anyone in need. We placed posters and banner stands in prominent locations that served to catch attention and raise awareness to the needs present in NYC.

Catholic Charities Typography
Catholic Charities Typography
Catholic Charities Find Help Card
Catholic Charities Find Help Card
Catholic Charities Find Help Card
Catholic Charities Find Help Card

We used elements created in the app to communicate through several digital channels that included social media posts and cards, a responsive website app landing page, an interstitial app page.

Catholic Charities Find Help App Homepage Design
Catholic Charities User Experience
Catholic Charities Find Help App Homepage Design
 

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