Baking elegance into an appetizing design story.
Two Bites Branding
Two Bites, a small bakery and confectioner business, approached us to create something truly unique and special. Working together, we created a way that the brand could come to life and become engaging and something that has an expressive personality. We build on a foundation of what had already been built, and began clearly articulating who they are as a company (mission, purpose, tone, and voice), and then designed a pathway for success with distinctive photography, typography, and color.
The Signature Logotype
The logo we created for Two Bites was to be a simple, to the point; a personalized signature that expesses their creativity and personality, while at the simultaneously communicating one of their deepest values, as their desserts are “The Ultimate Dessert Experience.” TM
Being Specific Helps Increase Sales
When we asked questions about their mission and what they value, it caused them to get very specific in their responses. When we get specific about a brand, it clearly defines who you are and why you exist in the business world.
“Up to this point, our sales had become somewhat stagnet and the brand itself felt tired. We wanted to create something that stood out, was visually engaging, and felt authentic. We wanted to be something that people would feel excited by and truly enjoy. In order to get there, we had to be presice in our communication, and the results are just stunning.”
The results are that the brand was entirely rejuvenated because the owner openly expressed who they are as a company, what they value, and what they represent to consumers.
