“Bad-Ass” sets the tone for good times.
The Kickstand Pub Branding + Identity
Everything we designed was driven by the motto that, “If it’s not bad-ass, we don’t want it!”, a mindset that significantly clarified branding and design goals. That vision provided everyone involved something to aspire to, and effectively create the richest of designs.
Our approach was to design a 2-phase identity system, where the round moniker is the primary brand design and used like a stamp, while the slanted logotype was to be used for signage, band posters, and the more formal representation for the establishment.
The custom Harley-Davidson image above serves as our constant source of inspiration.
The interior sign created in stainless steel, mounted on the music stage’s red brick wall, and backlit with blue neon was absolutely stunning to look at when bands played!
Dimensions: 4′ x 4′ x .25″ stainless steel, laser cut, buffed, with additional stainless mounts for neon and final mounting.
Silver foil stamping on dark craft stock.
Black on blue craft stock.
The Kickstand Pub’s primary audience are Harley-Davidson motorcycle enthusiasts, and attracted crowds of vintage, custom, and stock riders for bike night get-togethers. Offering craft beer from regional breweries along with national brands and their famous “dual exhaust shot-night,” they featured weekly live music from local bands and food trucks on college football game days, making them a fantastic place to hang out.