Pocket Full of Sunshine Branding and Identity Design
Pocket Full of Sunshine Miniature Golden Retrievers is a small hobby dog breeding program in Columbus, Ohio. A key differentiator to their breeding business is that they utilize positive reinforcement and developmental stage enrichment programs.
Starting their business in 2021, Pocket Full of Sunshine is an ethical dog breeder of a specialty breed of miniature Golden Retrievers. They wanted to leverage that dog breed as part of their logo design. We helped them identify and establish a design system to stand out from other dog breeders, reinforce their specific niche dog breed, and communicate how their training helps create better working relationships between humans and dogs.
The challenge we faced involved creating a versatile logo design system that allowed for a variety of applications, like on their website, social media presence, and print designs. Our solution included designing for both light and dark situations, and also designing the logo where it could be used in stacked, inline, and even circular layouts.