Pocket Full of Sunshine.
Designing for a new dog breeding business that delivers on brand engagement.
How our branding, logo design, and visual identity helped distinguish them.
Pocket Full of Sunshine Miniature Golden Retrievers is a small hobby dog breeding program in Columbus, Ohio. A key differentiator to their breeding business is that they utilize positive reinforcement and developmental stage enrichment programs.
Starting their business in 2021, Pocket Full of Sunshine is an ethical dog breeder of a specialty breed of miniature Golden Retrievers.
The Challenge
The immediate challenge we faced involved naming the company, which involved looking through the competitive landscape, identifying opportunities along the way, then landing on something that echo what there dogs provide to their new owners.
The next challenge we encountered involved what to use for the logo symbol. We determined that in order for this brand to succeed, we had to be very specific and intentional to the type of dog breed the business was offering.
Once the full logo was designed and approved, we further realized that the the logo design system required the versatility for a variety of applications such as their website, social media presence, video, and print designs.
The outcome that our branding, logo, and visual identity design had on their business.
hey wanted to integrate their specific dog breed as part of their logo design. We helped them identify and establish a design system to stand out from other dog breeders, reinforce their specific niche dog breed, and communicate how their training helps create better working relationships between humans and dogs.
Our solution included designing for both light and dark situations, and also designing the logo where it could be used in stacked, inline, and even circular layouts.
We also provided additional support with naming, design and social media strategies, and helping to identify additional opportunities, helping them to better promote their business.
Today, their business thrives because, for those looking to purchase an amazing dog, their logo has become associated with both a unique offering and quality representation. To further their business efforts, the owner wears her branded apparel, causing people to stop and talk with her in stores because they saw her on social media and recognized the logo.
