Pocket Full of Sunshine.
Designing for a new specialty dog breeding business that delivers on brand engagement.
About the Client
Pocket Full of Sunshine Miniature Golden Retrievers is a small hobby dog breeding program in Columbus, Ohio. A key differentiator to their breeding business is that they utilize positive reinforcement and developmental stage enrichment programs.
Starting their business in 2021, Pocket Full of Sunshine is an ethical dog breeder of a specialty breed of miniature Golden Retrievers.
The Challenge
The immediate challenge we faced involved naming the company, which involved looking through the competitive landscape, identifying opportunities along the way, then determining a direction that reinforces what the dogs provide to their new owners — pure happiness.
Logo Design System
Once the symbol and the logotype was designed and approved, we quickly realized the logo design system needed to be extremely versatile for a wide variety of applications such as their website, social media presence, video, and print designs.
We created a number of layouts (e.g. stacked, inline, inline stacked, and circular) and also had to account for light and dark surfaces which meant reversing out the colors.
We also recommended working with a couple of printers specializing in apparel, embroidery, stickers, fabric surface patterns, and other promotional items.
The outcome that our branding, logo, and visual identity design had on their business.
They wanted to integrate their specific dog breed as part of their logo design. We helped them identify and establish a design system to stand out from other dog breeders, reinforce their specific niche, and communicate how their program provides a better working relationship between humans and dogs.
Our solution included designing for both light and dark situations, and also designing the logo where it could be used in stacked, inline, and even circular layouts.
We also provided additional support with naming, design and social media strategies, and helping to identify additional opportunities, along with additional brand and marketing consulting to continue promoting their business.
Today, they’re business thrives because they’ve become associated with a unique product and program offering, along with quality representation. To further their business efforts, the owner wears her branded apparel everywhere she goes, causing people to stop and talk with her in stores because they saw her on social media and recognized the logo.