Internal marketing materials promoting a wildly talented group.

OCLC Internal Capabilities Brochure

Services: Art Direction, Copywriting, Design Strategy, Iconography, Image Selection, Print Design

The problems OCLC’s internal User Experience team faced were twofold: first was not having a company-wide awareness of their groups’ capabilities; and second, not having a visually engaging way to present their own research findings to upper management.

Overcoming these obstacles means greater recognition company-wide, which ultimately provides them a more influencial role for software projects to turn out better. All of which helps everyone involved, including developers, project owners, and the people using the products.

The solution we arrived at was to design print materials with engaging page layouts, use imagery that reinforces messages, and placed into a format that would cause people to want to interact with the materials and the UX team. Together, we articulated how the group functioned, documented their design process, illustrated how they work through problems, and how they could help others around the organization understand their research and have better performing projects.

The results were that upper-management gained a clearer picture about the user research being conducted and product managers enjoyed having a concise understanding how the UX team could help them achieve their goals and meet user needs.

The problems OCLC’s internal User Experience team faced were twofold: first was not having a company-wide awareness of their groups’ capabilities; and second, not having a visually engaging way to present their own research findings to upper management.

Overcoming these obstacles means greater recognition company-wide, which ultimately provides them a more influencial role for software projects to turn out better. All of which helps everyone involved, including developers, project owners, and the people using the products.

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The solution we arrived at was to design print materials with engaging page layouts, use imagery that reinforces messages, and placed into a format that would cause people to want to interact with the materials and the UX team. Together, we articulated how the group functioned, documented their design process, illustrated how they work through problems, and how they could help others around the organization understand their research and have better performing projects.

The results were that upper-management gained a clearer picture about the user research being conducted and product managers enjoyed having a concise understanding how the UX team could help them achieve their goals and meet user needs.

OCLC-Print_39_1200x1041
OCLC-Print_40_1000x750
OCLC-Print_47_1400x1050
OCLC-Print_48_1400x1050
ReadingReport
OCLC-Print_43_1000x705
OCLC-Print_42_1000x750
OCLCAtrium

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