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Insights App Branding + Identity

Services: Art Direction, Campaign, Creative Direction, Design Strategy, Image Selection, Print, UX/UI, Website

A series of posters and visual designs promoting the J.P. Morgan Insights app, which is a powerful way for advisors to access and customize J.P. Morgan’s insights for their clients.

The goal was simple: create buzz throughout the organization, clients, and the financial industry about the new mobile app. The aim was to demonstrate that J.P. Morgan could help build a more meaningful client experience with their insights.

That was accomplished through environmental graphics designed to attract attention and feel larger than life, along with digital counterparts that succinctly engaged users by providing them with what they needed most.

The end result was a campaign encompassing print and digital in a way that provided interest and interaction, helping to drive downloads, and building an engaged community of financial users. 

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