J.P. Morgan AM.
Rethinking customer experience and engagement for a global asset management leader.
About the Client
J.P. Morgan Asset Management faced a difficult challenge in that they had countless web properties being managed by different teams, all on different platforms and located on disparate servers throughout the organization. This caused the web platform to become impossible to upgrade and allowing the branding to become diffuse.
The Challenge
The solution was to use start fresh by updating the brand messaging, the visuals, the customer interaction, implement content strategy, fully upgrade the web platform and unify the brand presence.
