Rethinking customer experience and engagement for a global asset management leader.
How user experience, visual design, and website design unified a global brand.
J.P. Morgan Asset Management faced a difficult challenge in that they had countless web properties being managed by different teams, all on different platforms and located on disparate servers throughout the organization. This caused the web platform to become impossible to upgrade and allowing the branding to become diffuse.
The solution was to use start fresh by updating the brand messaging, the visuals, the customer interaction, implement content strategy, fully upgrade the web platform… essentially unify and update everything by started from scratch.