Hand-crafted innovation creates many special occasions.

HoHo Hats eCommerce Website

Services: Art Direction, Creative Direction, Design Strategy, Ecommerce, Iconography, Image Selection, Innovation, Photo Direction, Prototype, Website, UX/UI

HoHo Hats already had a loyal brand following, but they wanted to be able to take their brand to new heights. They wanted to be able to show people that they can customize their hat, but the problem was what they currently had created more confusion than what it was worth; they needed a mechanism that worked and was easy enough that their older audience could understand.

Leading the discovery and design strategy, we created a three-fold approach: 1) increase awareness of their custom designs highlighting quality materials, 2) expand consumer awareness by providing a great visual experience, and 3) design their eCommerce platform to be a pleasure for customers to explore, select, and purchase merchandise.

The result was that customers could better see the materials, which incentivized to customize their hats on the website, saving HoHo Hats coultless hours of answering repeated questions over the phone and email.

HoHo Hats already had a loyal brand following, but they wanted to be able to take their brand to new heights. They wanted to be able to show people that they can customize their hat, but the problem was what they currently had created more confusion than what it was worth; they needed a mechanism that worked and was easy enough that their older audience could understand.

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Leading the discovery and design strategy, we created a three-fold approach: 1) increase awareness of their custom designs highlighting quality materials, 2) expand consumer awareness by providing a great visual experience, and 3) design their eCommerce platform to be a pleasure for customers to explore, select, and purchase merchandise.

The result was that customers could better see the materials, which incentivized to customize their hats on the website, saving HoHo Hats coultless hours of answering repeated questions over the phone and email.

SkiHat
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FireplaceStockings
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One opportunity we created, was to provide the customer the ability to design their own hat. This simple feature, while not entirely innovative, simultaneously helped increase premium customization orders and reduce time-consuming customer phone calls and commonly asked questions. The best part of this new feature served to produce many happy customers.

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WinterForestHat
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Now... Let’s talk about your project.